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Featured Listings & Improving Your Search Results FAQ
What are Featured Listings? How do Featured Listings by Category work? How do Featured Listings by Keywords work? How do Featured Listings on the Shop OnRez homepage work? How do Listing Borders work? Why should I choose a category for my items? Why should I tag my items? What advice do you have for giving my listing greater impact? How can I list my items in more than one category? ›› What are Featured Listings?Featured Listings allow sellers to promote their items at the top of keyword search results, at the top of category browsing, even on the Shop OnRez homepage! Sellers may also decorate their items with colorful borders to improve visibility. ›› How do Featured Listings by Category work?On the Item Management page, when you edit an item, there is a "[$] Listing Placement" tab (you can also set this on the Batch Editing page). Purchasing Category Placement will move your item to the top of results for its category and parent categories. A subscription fee of L$100 for 2 weeks applies. You may set your listing to auto-renew or to expire at the end of your subscription. ›› How do Featured Listings by Keywords work?On the Item Management page, when you edit an item, there is a "[$] Listing Placement" tab (you can also set this on the Batch Editing page). Purchasing Keyword Placement will move your item to the top of results for the keywords you choose. Keywords are limited to the tags applied to your item. A subscription fee of L$100 for a block of 3 keywords for 2 weeks applies. You may set your listing to auto-renew or to expire at the end of your subscription. ›› How do Featured Listings on the Shop OnRez homepage work?On the Item Management page, when you edit an item, there is a "[$] Listing Placement" tab (you can also set this on the Batch Editing page). Purchasing Homepage Placement will feature your item on the Shop OnRez homepage. Your featured items will rotate with featured items from other sellers. A subscription fee of L$500 for 2 weeks applies. You may set your listing to auto-renew or to expire at the end of your subscription. ›› How do Listing Borders work?On the Item Management page, when you edit an item, there is a "[$] Decorate Placement" tab (you can also set this on the Batch Editing page). Purchasing Listing Borders will allow you to choose a colorful border that will appear around your item in category browsing and keyword searches. A subscription fee of L$20 for 2 weeks applies. You may set your listing to auto-renew or to expire at the end of your subscription. ›› Why should I choose a category for my items?Only items that have a category selected will appear when users browse on the site using the category tabs at the top of the page. Items without a category selection can only be found through search or at your storefront. ›› Why should I tag my items?Tags have the greatest impact on search results. Add words that you think customers might use when searching for your item to increase the probability of your item being discovered. ›› What advice do you have for giving my listing greater impact?Proper use of the Item Management page to display your items appealingly and accurately will increase visibility and sales conversions. The most important thing is to correctly categorize your items in the Item Management page. This will help buyers as they navigate through the site looking for goods. Our analysis shows that almost all buyers find their way to items via browsing. Give your item a good Display Name and make a good Web Photo. As buyers browse or look through search results, they will see the Display Name and a thumbnail of your Web Photo. Give buyers a good reason to click on your item! Give your item a good description. Once a buyer has clicked on your item from browsing or search results, this is your chance to convince them your product is the one they want. Make use of the "Search Tags:" area to list descriptive terms about your item. Tags have the most impact on your search results. Advanced Tip: If you have an item that you would like to categorize in two places (maybe your "Fashion Top" is also a "Knit"), you can use tags to supplement the original category by adding the additional category to the tags. Shop OnRez is just like a department store... The Category you choose is the department. The Display Name and Web Photo are the packaging that draws a buyer's eye on the shelves. The Description you choose will convince your buyer to click "Buy" and become a customer. The right tags will make your item stand out from the rest for the discriminating shopper. ›› How can I list my items in more than one category?You can tag your items to fit in all categories that apply to your item. You should always pick a category that has the best fit for your item, though, because that is where you'll get the best search results. To tag your items to fit other categories, consult the category->tag mapping below.
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